Hi, I'm Kyle

(I'm your guy.)

Portfolio

Before I became an e-commerce maestro, I was an Art and Creative Director for numerous companies, both print and web. I didn't wear black horn-rim glasses or ride a fixed gear bike (much), but I did a bunch of brand, design, strategy and just plain ol' grunt work in the design field for over 10 years. Here's a selection of some of my best work:

Skills

Yes, I started out as a designer. But It's helped me understand agencies, artists, designers and contractors as I project manage or launch a new e-commerce web site, which is my passion. So while I can draw pretty pictures and understand Adobe Creative Suite, I'd much rather be calculating ROAS, optimizing a web site for SEO, managing a paid search campaign and making a company more profitable through e-commerce growth. Here are some of the areas I can help you with:

Design

Missing out on the newest and greatest web design trends? From design elements to a full overhaul of your site, I can get it looking sharp and smart.

Management

Managing an e-commerce site is a grind. It's a 24-7 job, not a 9-5 one. That's why I love it. Looking for an e-commerce manager with a proven track record of growth? I'm your guy.

SEO/SEM/ANALYTICS

From on-site optimization and conversion enhancement to paid search campaigns, I've seen it all. And with a robust background in both Omniture and Google Analytics, I can interpret the data, too!

GROWTH

Let's face it. The proof is in the pudding. From traffic growth to conversion rate improvement and ultimately revenue growth, every company I've worked for has grown substantially within a year's time.

About

A little about me

I'm a husband, a father, and a runner. I've run across the Rockies and a portion of the Sahara. I once was the editor-in-chief of two different national triathlon magazines and I redesigned a skiing magazine. Once I met Johnny Cash on his tour bus. And recently I was honored as a Webby Award honoree for my work at Speck.

Why work with me?

I love working hard so I can play hard. With me you get a fun, gregarious team member who plays well with others and offers skills in both design, and e-commerce unmatched by many one-trick ponies out there.


My skills

Magento

Adobe Creative Suite

SEO/SEM

On-camera work

Bake a mean corn bread


Published Work
I've also been published in a number of men's, adventure and outdoor magazines including Men's Health, Women's Health, Men's Journal, Outside, Outside's Go, Outside Traveler, Wild Blue Yonder, Inside Triathlon, Velo News, americanTRI, and even American Cowboy. Yee-haw!

Contact

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Contact info

510-918-2875

kyleduford [at] me [dot] com